Incremental Innovation

Innovation may seem like a catch-all term for the creative endeavours in products and services, but in reality it encompasses much more subtle definitions. There are several main types of innovation, and choosing...

There are a lot of articles on this site and some of them are rather heavy. At times it can be hard to see exactly how to even apply all this knowledge. Let’s dedicate some time to a couple of case studies...

Innovation absolutely needs to be a key part of every firm’s long term focus. It is corporate strategy 101: Innovate or your firm will die. Does this sound extreme to you? It’s not. Markets change...

Philip Kotler, America’s great academic marketer defined marketing as “meeting customer’s needs profitably.” Seth Godin defines it as “telling a story.” No matter which definition you like...

Virgin was founded in 1970 by Richard Branson and is classified as a holding company for multiple ventures under the Virgin Group. When it comes to innovation Virgin is one of the top companies in the world. What...

Incremental innovation is a great way of reducing your costs. Naturally, cost reduction is a critically important organizational goal which means each incremental innovation gives you a potentially better...